SEE WHERE A CAREER IN HOSPITALITY CAN TAKE YOU
In the world of hospitality, each day unfolds as an opportunity to turn dreams into reality. Our valley's thriving $8.7 billion tourism industry offers an array of roles, from culinary masters crafting artful dishes to event planners orchestrating memorable experiences to hotel managers ensuring seamless stays.
For students, this is your gateway to tailored educational programs and resources, scholarships, and more.
Already captivated by the industry? Discover exciting opportunities to elevate your career or explore new horizons.
Here are just a few of the rewards of working in tourism and hospitality — an ever-evolving masterpiece where passion meets profession. Be a part of the artistry that shapes our beautiful valley.
1. Great Advantages
Hospitality industry professionals and employees enjoy great benefits, flexible schedules, opportunities to travel, and exceptional growth potential. In this dynamic and fast-growing industry, no two days are ever the same and many positions in hotels, restaurants, and attractions introduce you to new people from all over the world, which drives creativity and open-mindedness (skills you can apply to any role).
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2. Greater Benefits
With access to the right education and training, students can more quickly be propelled to assistant manager positions (even right after graduation!) that increase their earnings anywhere from $10,000 - $20,000 more per year. A hospitality campus in the Coachella Valley — with a learning hotel, culinary arts program, and events center — will help provide even greater opportunities for students and residents to excel in this amazing industry.
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3. Variety of Roles
Hospitality in our region represents a variety of exciting businesses, including hotels, restaurants, attractions, performing arts venues, museums, retailers, tour companies, and more. Even within a single hotel property, you’ll find sales and marketing teams, finance, HR, and engineering. Destination marketing organizations (like Visit Greater Palm Springs) also represent a unique side of the industry that many students may not realize exists.
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4. Community & Quality of Life
Hospitality is the Coachella Valley’s No. 1 industry and the No. 1 job creator (sustaining more than 51,000 jobs in 2024). Visitors spend $20.4 million every day in our community, which helps cities pay for services like police and fire departments, road improvements, and public parks and supports the many local businesses we love. When you join the hospitality industry, you’re becoming a part of something bigger: an entire ecosystem of people, businesses, and organizations that help our community thrive.
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5. Limitless Potential
Many of our local small business owners and entrepreneurs started their careers in hospitality positions — giving them the hands-on experience they needed to succeed in their own business, yet another example of the endless possibilities you’ll find once you embark on a career in hospitality.
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Ready to begin your career in hospitality?
The Art of Hospitality
Whether you’re dreaming of exploring the world or building a career close to home, the tourism and hospitality industry offers limitless opportunities and exciting rewards that can take you farther than you ever imagined.
Find Success in Tourism & Hospitality
Hear from Baldomero Felix, Hospitality Student at California State University San Bernardino Palm Desert Campus as he shares his plans to work in hospitality after graduation.